What Is Guru Blueprint About?

Eben Pagan recently released a video addressing this subject to mark the launch of Guru Blueprint, his new product. What’s interesting is that he points out to his list of 200,000 people who have bought over twenty nine million dollars worth of products online.

While this might be good for him, it is evidently standard as Eben also points to Clickbank which reportedly has done a billion and a half in revenue through information product selling.

Further he points out, ebook sales overtook audio books last year growing by 71%. And 90% people still don’t read ebooks anyway. In spite of the ipad and kindle which fuel this market actively.

And then there are more facts. Self-improvement products account for 13 billion dollars growing 10% per year. The info products industry is 400 billion plus and personal coaching about 100 billion. Ezinearticles.com is the 138th most frequented site and ehow.com is at 142. Wikipedia, the mother of information aggregators is at number 6.

So is entering the information and advice business a good idea? Many self made millionaires are in this segment. Peter Drucker has said the university in its traditional sense will not survive the century. The education lies outside and online learning is a multi-hundred billion dollar industry.

It only requires a computer and the internet to start off on creating an information business in your area of choice. You create value through articles and content for which the Guru Blueprint takes you step by step.

The world is changing faster than ever. Author of “How To Swim With The Sharks” Harvey McKay says that the average work-person will see 10 to 14 different job changes by age 38! What does this mean? That information and quick learning will be the need of the hour more than ever.

What must one do to start an information marketing business? Eben qualifies three steps. One, identify what it is you have that holds value for others. Two, target the people who have such problems and are seeking solutions. And three, reach your solutions scientifically online.

What is the one single biggest mistake people make in starting out? Watch this 33-minute video I’m reviewing from minute 25 onwards. It’s free and accessible through the “Meet Eben” form (see top right). What’s more you will get a chance to figure out step one (what you know that’s valuable) through a free exercise template that comes with the video. And it’s hugely different from anything you’ve seen before.

Anything holding you back?

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